[PDF.64xf] Visual Persuasion: The Role of Images in Advertising

Visual Persuasion: The Role of Images in Advertising

[PDF.tp41] Visual Persuasion: The Role of Images in Advertising

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 | #1258936 in Books |  SAGE Publications, Inc |  1996-12-05 |  1996-12-05 | Original language:English | PDF # 1 |  9.00 x.73 x6.00l,1.15 | File type: PDF | 320 pages

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|| |The role of images in advertising is explored in a fine survey of the visual aspects of marketing programs. Pictures can evoke emotion and desire and easily become associated with products: Messaris delves into how this happens, exploring underlying viewer ass

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual

You easily download any file type for your device.Visual Persuasion: The Role of Images in Advertising   |  Paul Messaris. I was recommended this book by a dear friend of mine.

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