[PDF.78ma] Understanding Media: The Extensions of Man

Understanding Media: The Extensions of Man

[PDF.pi57] Understanding Media: The Extensions of Man

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 | #140922 in Books |  The MIT Press |  1994-10-20 | Original language:English | PDF # 1 |  9.00 x1.00 x6.00l,1.14 | File type: PDF | 392 pages

 | Great product!

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||3 of 3 people found the following review helpful.| This is the Famous Book Everyone Quotes but Few Have Read!|By GaryinBoston|This is the famous book so often referred to by a multitude of intellectuals who have never, well, actually read it! While I found the precursor to this book, "The Gutenberg Galaxy" to be more fascinating (and scholarly), Understanding Media is a must read for those seeking insight into the evolution of| ||...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for market

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLu...

You easily download any file type for your device.Understanding Media: The Extensions of Man   |  Marshall McLuhan, Lewis H. Lapham. Just read it with an open mind because none of us really know.

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