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The Psychology of Survey Response

Roger Tourangeau, Lance J. Rips, Kenneth Rasinski




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 | #688212 in Books |  Cambridge University Press |  2000-03-13 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  8.98 x.94 x5.98l,1.35 | File type: PDF | 416 pages

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||3 of 3 people found the following review helpful.| What Were They Thinking?|By John M. Ford|This book distills years of research into a theory of how people answer survey questions. Authored by three respected survey researchers, it is written for "...(1) social psychologists, political scientists, and others who study public opinion or who use data from public opinion surveys; (2) cognitive psychologists and other researchers| |"A superb job...Offers an excellent and unique account of cognitive and communicative influences in survey situations. The insights it provides make it an indispensable source for both researchers and practitioners." Contemporary Psychology

"For

Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources ...

You easily download any file type for your device.The Psychology of Survey Response   |  Roger Tourangeau, Lance J. Rips, Kenneth Rasinski. I really enjoyed this book and have already told so many people about it!

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