[PDF.67ay] Strategic Issues Management: Organizations and Public Policy Challenges

Strategic Issues Management: Organizations and Public Policy Challenges

[PDF.gk24] Strategic Issues Management: Organizations and Public Policy Challenges

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 | #301428 in Books |  SAGE Publications, Inc |  2008-09-23 | Original language:English | PDF # 1 |  9.00 x.96 x6.00l,1.25 | File type: PDF | 424 pages

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||1 of 1 people found the following review helpful.| Heavily academic|By Linda M. Perry|I ordered this book for a graduate-level course in issues management and crisis communication. Since Robert Heath is a well known scholar in issues management, my students get the benefit of his considerable knowledge and his authoritative review of the scholarship of practitioners and other academics. However the writing is not inviting and i|About the Author|

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communi

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can a...

You easily download any file type for your device.Strategic Issues Management: Organizations and Public Policy Challenges   |  Robert L. Heath, Michael J. Palenchar. A good, fresh read, highly recommended.

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