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Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)

Doug Newsom, Jim Haynes




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 | #557242 in Books |  Cengage Learning |  2013-01-01 | Original language:English | PDF # 1 |  9.00 x7.25 x.50l,1.20 | File type: PDF | 384 pages

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||0 of 0 people found the following review helpful.| Five Stars|By caocampo|Item as described.|0 of 0 people found the following review helpful.| Five Stars|By Customer|The book arrived in great condition. Exactly what I needed!|0 of 0 people found the following review helpful.| Five Stars|By Customer|good condition |"This book is so much broader and really emphasizes what I consider the psychology behind PR writing. Anyone can look up "how to write a press release" on Google and copy the technique. Newsom and Haines really help budding PR professionals understand WHY they

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the d...

You easily download any file type for your gadget.Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)   |  Doug Newsom, Jim Haynes. I really enjoyed this book and have already told so many people about it!

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