[PDF.77lb] Persuasive Messages: The Process of Influence

Persuasive Messages: The Process of Influence

[PDF.kn12] Persuasive Messages: The Process of Influence

Persuasive Messages: The Process  William Benoit, Pamela Benoit epub
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 | #1100767 in Books |  2008-01-14 | Original language:English | PDF # 1 |  9.70 x.87 x6.70l,1.10 | File type: PDF | 288 pages

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||0 of 0 people found the following review helpful.| Wonderful reference. Buy it for keeps!|By Just James|Great textbook! If you're studying communications and plan to be a communications professional, I would recommend purchasing rather than renting this book. You'll benefit from this book as a reference, and not just as a semester-long text.|0 of 0 people found the following review helpful.| Four Sta| |“Persuasive Messages displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it i

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

• A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
• Offers a new...
  
  You easily download any file type for your gadget.Persuasive Messages: The Process of Influence   |  William Benoit, Pamela Benoit. A good, fresh read, highly recommended.
  
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