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Persuasion: Theory and Research

Daniel J. O'Keefe




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Persuasion: Theory and Research  Daniel J. O'Keefe epub
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 | #793049 in Books |  2015-03-19 | Original language:English | PDF # 1 |  .56 x7.74 x9.08l,.0 | File type: PDF | 408 pages

||1 of 1 people found the following review helpful.| Even topics I already know about like cognitive dissonance are hard to read through|By Shelby Raffi|God this book is dry. Reading it for class is just a pain to get though. Even topics I already know about like cognitive dissonance are hard to read through. Not because it doesn't make sense, but O'Keefe just has this way of using big words and filling every sentence with interj|About the Author||Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty membe

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the th...

You can specify the type of files you want, for your gadget.Persuasion: Theory and Research   |  Daniel J. O'Keefe. Which are the reasons I like to read books. Great story by a great author.

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