[PDF.66of] Persuasion: Theory and Research (Current Communication: An Advanced Text)

Persuasion: Theory and Research (Current Communication: An Advanced Text)

[PDF.tl94] Persuasion: Theory and Research (Current Communication: An Advanced Text)

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 | #437442 in Books |  2002-01-24 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  .81 x5.68 x8.98l,1.15 | File type: PDF | 384 pages

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||4 of 4 people found the following review helpful.| Excellent text|By Harry L. Anderson|When I began this book, I had almost no knowledge of the Persuasion theory and very little familiarity with social research in general. That wasn't a problem because of O'Keefe's writing skill. He provides great summaries (even putting summaries in the middle of chapters at appropriate places), examples (which minimize jargon that has not bee|About the Author|Daniel J. O'Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign, and has been a faculty member at the Universi

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material...

You can specify the type of files you want, for your device.Persuasion: Theory and Research (Current Communication: An Advanced Text)   |  Daniel J. O'Keefe. I was recommended this book by a dear friend of mine.

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