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Persuasion in the Media Age, Third Edition

Timothy A. Borchers




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 | #66808 in Books |  Waveland Press, Inc. |  2012-11-21 | Original language:English | PDF # 1 |  8.75 x6.75 x.75l,1.65 | File type: PDF | 471 pages

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||0 of 0 people found the following review helpful.| Learned so much great information to make you more of an analytical consumer|By Marisela Castro|Utilized this book in my COMM 170F persuasion course. Learned so much great information to make you more of an analytical consumer. You also learn so many different ways to reach out to your intended audiences and increase your level of appeal and persuasion. Overall enjoyed reading| |"The latest edition has important updates, yet keeps the basics that make this the best persuasion text on the market." --Stephanie Coopman, San Jose State University

"I like the balance of rhetorical and social science theory included in one of the

Persuasion is omnipresent in today's media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borche...

You can specify the type of files you want, for your gadget.Persuasion in the Media Age, Third Edition   |  Timothy A. Borchers. Just read it with an open mind because none of us really know.

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