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| #758556 in Books | SAGE Publications, Inc | 2012-01-31 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | .80 x7.30 x8.90l,1.75 | File type: PDF | 552 pages | ||2 of 2 people found the following review helpful.| The book's only fault is that it is too comprehensive|By Michael|Potter uses sterling logic to dissect, break down, and organize the various component parts of modern media. He then provides excellent, well-referenced, historical, economic, and political context for each. The author then analyzes how these influences shape the media content that we consume every day, and offe||One of the best texts in plain language describing the effects of media literacy on the public. (Franklin Donaldson 2012-03-07)|About the Author||W. James Potter, professor at the University of Ca
This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With subs...
You easily download any file type for your device.Media Literacy | W. James Potter. A good, fresh read, highly recommended.
