[PDF.62jg] Copywriting: Successful Writing for Design, Advertising and Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

[PDF.pb67] Copywriting: Successful Writing for Design, Advertising and Marketing

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 | #167706 in Books |  imusti |  2012-10-31 | Original language:English | PDF # 1 |  9.75 x.75 x7.00l,1.40 | File type: PDF | 240 pages

 | Laurence King

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||7 of 8 people found the following review helpful.| In the business|By b00kll0vr|I have been in the "business" for years. I picked up this book because I had a little creativity block. I think this book is more designed for someone starting out than someone established in the business. That being said I made it three quarters of the way through the book and was so excited about an idea I got early on that I stayed up all nigh|About the Author|Mark Shaw has been a professional copywriter for over 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the president of Liquid Agency Europe, managing global brand and messaging for some of the world's l

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

You easily download any file type for your device.Copywriting: Successful Writing for Design, Advertising and Marketing   |  Mark Shaw. Which are the reasons I like to read books. Great story by a great author.

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