[PDF.15oe] Competitive Communication: A Rhetoric for Modern Business
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Competitive Communication: A Rhetoric for Modern Business
Barry Eckhouse
[PDF.lg29] Competitive Communication: A Rhetoric for Modern Business
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| #694014 in Books | 1998-12-31 | Original language:English | PDF # 1 | 7.40 x.70 x9.00l,1.18 | File type: PDF | 304 pages||1 of 1 people found the following review helpful.| Great Book|By Kirsten A. Schwartz|I got this book because I have to teach from it this semester. I love it. Clear, concise, with good examples. Makes argument easier (I never understood Toulmin's schema or deductive syllogism form as well before) and makes editing easy to teach. Great.|1 of 1 people found the following review helpful.| Great buy||"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writin
Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is view...
You can specify the type of files you want, for your device.Competitive Communication: A Rhetoric for Modern Business | Barry Eckhouse. Which are the reasons I like to read books. Great story by a great author.
